Lovelight+39 INTRODUCES

VELURE

Collection: VELURE

Category: Coatings

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VELURE - LOVELIGHT+39 — In an era where culture proves to be the last bastion against indifference, the LoveLight+39 project emerges as an illuminating beacon in the contemporary landscape. It's not just about a brand, but the attempt to define a manifesto, a movement that harnesses the transcultural power of art to shape perceptions and build intangible bridges between people.

Dialogue between art and innovation: LoveLight+39 and the imaginary museum that engages in conversation with urban spaces.

VINTAGE WEAVE SILVER — VINTAGE WEAVE SILVER

The term "vintage" connotes a nod to the past and a classic aesthetic, while "weave" directly describes the process or result of weaving that can be associated with texture.

VINTAGE WEAVE GOLD — VINTAGE WEAVE GOLD

The term "vintage" connotes a nod to the past and a classic aesthetic, while "weave" directly describes the process or result of weaving that can be associated with texture.

VINTAGE WEAVE PEARL — VINTAGE WEAVE PEARL

The term "vintage" connotes a nod to the past and a classic aesthetic, while "weave" directly describes the process or result of weaving that can be associated with texture.

CARBODECO GOLD — CARBODECO GOLD

"Carbo" suggests the primary material carbon, while "deco" stands for decoration. Together they emphasize both the product's material and its aesthetic purpose in design. It conveys its application in enhancing interior or architectural spaces.

CARBODECO SILVER — CARBODECO SILVER

"Carbo" suggests the primary material carbon, while "deco" stands for decoration. Together they emphasize both the product's material and its aesthetic purpose in design. It conveys its application in enhancing interior or architectural spaces.

EARTHCANVAS — EARTHCANVAS

This name combines the connection with the natural colors of the earth ("Earth") and arts ("Canvas"), suggesting a product that brings the depth of earthy tones in a format reminiscent of a work of art.

FICOGRAPH — FICOGRAPH

The prefix "Fico" evokes the fig as tree or fruit, symbolizing naturalness, sweetness, or fertility. The suffix "-graph" suggests recording, drawing, or writing, potentially hinting at a focus on recording technologies.

FLORIQUE — FLORIQUE

Nature, beauty, and uniqueness align with a sophisticated design product. The prefix "Flori-" recalls flowers and the delicacy of organic shapes. The suffix "-que" adds a touch of exoticism, lending the name an aura of uniqueness and innovation.

GILTIQUE — GILTIQUE

A fusion of "Gilt", which means golden and evoks the shimmer of golden micaceous, and "Antique", which refers to the historic richness of brocade. "Giltique" conveys a sense of luxury, perfect for a product designed to be a focal point of elegance in interior design.

HEXAMETAL — HEXAMETAL

Incorporates "Hexa", which refers to the Greek word for six, alluding to the honeycomb's characteristic hexagonal shape, with "Metal", for the coating's metallic sheen. This neologism emphasizes the product's geometric framework and its high-end finish, subtly referencing the warm hues of bronze and rosé.

LEATHWORK BLU — LEATHWORK BLU

The idea is a surface that replicates the look and texture of handcrafted leather, achieved through a methodology that combines ceramic technological accuracy with the aesthetic depth and intricacy of leather.

LEATHWORK RED — LEATHWORK RED

The idea is a surface that replicates the look and texture of handcrafted leather, achieved through a methodology that combines ceramic technological accuracy with the aesthetic depth and intricacy of leather.

PIXELTONE COLD — PIXELTONE COLD

It merges the idea of "pixels", reminiscent of the checkered fabric texture, with "Tone", suggesting a minimal color palette. Ideal for wall coverings where the digital influence combined with the texture of traditional fabrics.

PIXELTONE WARM — PIXELTONE WARM

It merges the idea of "pixels", reminiscent of the checkered fabric texture, with "Tone", suggesting a minimal color palette. Ideal for wall coverings where the digital influence combined with the texture of traditional fabrics.

SILKRELIC — SILKRELIC

The delicacy of silk and the aura of antiquity and value together communicate a sense of history and nobility befitting the character of the surface.

TWILLIGHT — TWILLIGHT

This term merges "Twill" and "light", suggesting the bright reflections that hues of bronze, brown, and beige shades can contribute to the space. It calls to mind both the texture and the play of light, key features of the surface.

VELVETBLOOM — VELVETBLOOM

The luxurious texture of velvet ("Velvet") is fused with the natural beauty and growth of flowers, suggesting a product that is both refined and organic.

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Lovelight+39

URBAN GARDEN

“Urban Garden” collection, conceived by architect and designer Simone Micheli for Lovelight+39, a leading Italian brand in interior ceramics.