The latest Vogue Business Newsletter explains why brands are burning experimental NFTs

Vogue Business discusses a new (digital) way for brands to manipulate prices, leveraging scarcity, with examples of different fashion and beauty brands: “a key feature of blockchains and NFTs is that they can't be changed, replicated or deleted, allowing for authenticity, ownership and scarcity. So, what happens if a luxury brand — many of whom are now experimenting with NFTs — wants to change or eliminate an NFT they’ve put on the market? They can burn it.” (full article available online upon subscription)

Stories

10 designer hotels to stay at during the 2025 Salone

In partnership with MiCodmc, a selection of establishments ripe for discovery during the 63rd edition of the Salone del Mobile.Milano, from 8th to 13th April

Stories

Italian buildings ripe for rediscovery

From Milan to Turin by way of the Island of San Giorgio in Venice. A journey of discovery, taking in unique places that deserve to be visited at least once in a lifetime

Serena Scarpello

Stories

In memoriam: David Lynch

The American director has left us at the age of 78. The Salone del Mobile.Milano had the honor of working with him during its 62nd edition, hosting his immersive installation titled “A Thinking Room”. An extraordinary journey into the depths of the mind and feelings. His vision will continue to be a source of inspiration.