According to Oscar Holland, a journalist who specialises in trends and design, interviewed for Icon Design – El Pais by his colleague Miquel Echarri, “ 'wooden skyscrapers were once the preserve of conceptual designers,' with which the most advanced research has attempted to raise awareness of just how unsustainable continuing to build using enormous quantities of concrete really is. Holland finds it shocking that the construction industry should be responsible for 40% of the planet’s energy consumption and at least a third of all greenhouse gas emissions, and not least that we have not given serious thought to going back to using less polluting materials such as wood. Holland points out a very striking fact: 'the developers of Milwaukee’s Ascent apartment complex… claim that its use of timber represents the equivalent of taking 2,100 cars off the road' ” – click here for the full article.