Stories The digital cave and the new frontiers of contemporary photography Text by Jacopo Mantovani Add to bookmarks A new approach to thinking around the future. Images not just for their own sake, but fuelled by a renewed need to create solid storytelling to communicate contemporary design. The need for new communication methods is definitely a hot topic these days – a time bristling with restrictions and prohibitions – to such an extent that it has cemented the need for new digital formulas and a variety of approaches. Since time immemorial, human beings’ intrinsic need to share has found its own expressive outlets – from cave paintings to the hyperconnected digital applications of today. A neural network of experiences, of emotions and of the need for storytelling. Courtesy Adrianna Glaviano Since time immemorial, human beings’ intrinsic need to share has found its own expressive outlets – from cave paintings to the hyperconnected digital applications of today. A neural network of experiences, of emotions and of the need for storytelling. Now, more than ever, communication is exploring new ways of building content and creating narratives that can effectively dovetail with the new digital platforms and apply constantly changing paradigms in step with the times. Embracing this spirit, we have come to the conclusion that in order to be able to properly discuss a creative theatre such as design, we needed to address its actors – the “communicators on the sidelines” – in particular. Visual communication is certainly the most immediate means of reaching out to people, in a society in which digital devices and social networks have effectively become an extension of the mind. Courtesy Federico Torra This has sparked a need for a dedicated weekly section, made up of silent people who, through their authorial lenses, allow us to progress this story.
Stories 10 designer hotels to stay at during the 2025 Salone In partnership with MiCodmc, a selection of establishments ripe for discovery during the 63rd edition of the Salone del Mobile.Milano, from 8th to 13th April
Stories Italian buildings ripe for rediscovery From Milan to Turin by way of the Island of San Giorgio in Venice. A journey of discovery, taking in unique places that deserve to be visited at least once in a lifetime Serena Scarpello
Stories In memoriam: David Lynch The American director has left us at the age of 78. The Salone del Mobile.Milano had the honor of working with him during its 62nd edition, hosting his immersive installation titled “A Thinking Room”. An extraordinary journey into the depths of the mind and feelings. His vision will continue to be a source of inspiration.
