Discover augmented reality at the Salone del Mobile.Milano 2024

All the innovations at the 62nd edition, from 16 to 21 April, to be discovered through a unique and innovative experience

Salone del Mobile.Milano, from 16 to 21 April, is the protagonist of the Fiera Milano Rho with many novelties to discover.

For the occasion, this year the event has developed a technology enabling visitors to learn about all innovations through augmented reality, directly from their smartphones. By accessing this link and using the official App, you can enter a dedicated room, where intuitively you can simply associate the pairs of identical tabs to access information on the program of cultural events at the 2024 edition.

What’s more, an Instagram filter is available that summons up the Salone del Mobile.Milano 2024 communication campaign created by Publicis Groupe with the scientific collaboration of Paolo Ciuccarelli using generative Artificial Intelligence. This will enable you to transform your photos taken during the event into veritable fascinating content.