Exhibitions Discover augmented reality at the Salone del Mobile.Milano 2024 Add to bookmarks All the innovations at the 62nd edition, from 16 to 21 April, to be discovered through a unique and innovative experience Salone del Mobile.Milano, from 16 to 21 April, is the protagonist of the Fiera Milano Rho with many novelties to discover. For the occasion, this year the event has developed a technology enabling visitors to learn about all innovations through augmented reality, directly from their smartphones. By accessing this link and using the official App, you can enter a dedicated room, where intuitively you can simply associate the pairs of identical tabs to access information on the program of cultural events at the 2024 edition. What’s more, an Instagram filter is available that summons up the Salone del Mobile.Milano 2024 communication campaign created by Publicis Groupe with the scientific collaboration of Paolo Ciuccarelli using generative Artificial Intelligence. This will enable you to transform your photos taken during the event into veritable fascinating content. Learn more 18 April 2024 Share
Stories 10 designer hotels to stay at during the 2025 Salone In partnership with MiCodmc, a selection of establishments ripe for discovery during the 63rd edition of the Salone del Mobile.Milano, from 8th to 13th April
Stories Italian buildings ripe for rediscovery From Milan to Turin by way of the Island of San Giorgio in Venice. A journey of discovery, taking in unique places that deserve to be visited at least once in a lifetime Serena Scarpello
Stories In memoriam: David Lynch The American director has left us at the age of 78. The Salone del Mobile.Milano had the honor of working with him during its 62nd edition, hosting his immersive installation titled “A Thinking Room”. An extraordinary journey into the depths of the mind and feelings. His vision will continue to be a source of inspiration.
