How to protect, safeguard and valorise Made in Italy?

When it comes to counterfeiting, it pays to be informed and to be familiar with the main forms of protection. As always, the Salone del Mobile.Milano will be joining forces with the Italian Patent and Trademark Office to provide a dedicated service for its exhibitors at the 62nd edition, from 16th to 21st April this year.  

A free package will be available, aimed at presenting the incentives for companies involved with IP, valorising Made in Italy goods with patents, trademarks and other IP rights, and providing guidance and assistance on electronic filing, safeguarding and fighting counterfeiting.  

This will help the companies meet their Industrial Property, anti-counterfeiting, financing opportunity and business valorisation needs, aligning them with their commitments during the trade fair. To book an appointment either at your own stand or at UIBMinFiera (Reception Pavilions 9/11), please contact uibminfiera@mise.gov.it.  

The initiative is carried out as part of the collaboration between the Ministry of Enterprises and Made in Italy (MIMIT) - General Directorate for Industrial Property - Italian Patent and Trademark Office (DGPI-UIBM) and the Italian Exhibition and Fair Association (AEFI), to promote the protection of industrial property and the fight against product counterfeiting at national and international fairs.