Magazines from the world Celebrating 50 years of family business Celebrating 50 years of family business To celebrate with elegancy its’ first half of the century family-run business, Poliform called in Paolo Roversi, a fashion photographer who mastered the challenge and captured the soul of his subjects. Time, Light, Space, a photographic book, celebrates the history of one of the most known Italian furniture company, founded in 1970 on the initiative of three cousins, Alberto Spinelli, Aldo Spinelli, and Giovanni Anzani, and the timelessness of their sophisticated products. There’s no other way to say it, but when many companies celebrate a significant birthday the results can be like receiving a present that gets a polite smile and the thought that the giver has absolutely no idea who you are. Poliform didn’t want to rubber stamp their half century. “We gave ourselves a gift for our 50th anniversary,” says Giovanni Anzani, “we didn't want just another catalogue, we already have those for sale, we wanted something special, first of all for us: a documentation of 30 of our iconic products by a photographer from outside our sector, someone who was able to capture not only the surface, but to go in-depth and understand the soul of these products. The choice of Paolo Roversi was significant. We weren't sure if a photographer used to models would want to try his hand at a static subject. However, he accepted, and the result thrilled us." Credits Text: Silvia Anna Barrilà Photo: courtesy of Poliform Magazine: DAMN° Published by: DAMNtown Ltd Reed full article 13 July 2021 Add to bookmarks Add to bookmarks Share
Stories 10 designer hotels to stay at during the 2025 Salone In partnership with MiCodmc, a selection of establishments ripe for discovery during the 63rd edition of the Salone del Mobile.Milano, from 8th to 13th April
Stories Italian buildings ripe for rediscovery From Milan to Turin by way of the Island of San Giorgio in Venice. A journey of discovery, taking in unique places that deserve to be visited at least once in a lifetime Serena Scarpello
Stories In memoriam: David Lynch The American director has left us at the age of 78. The Salone del Mobile.Milano had the honor of working with him during its 62nd edition, hosting his immersive installation titled “A Thinking Room”. An extraordinary journey into the depths of the mind and feelings. His vision will continue to be a source of inspiration.
