Brand

Elite

Born out of a passion for cycling. Developing cutting-edge products since 1979. Today Elite is one of the most innovative global players in the cycling industry.

"As a sports group, we train, select our seasonal objectives, decide the strategy, and launch our champions in order to achieve the most prestigious goals."

Amerigo Sartore, founder

The know-how acquired over time has brought Elite at the foreground of the international indoor cycling industry; the company has been selected in 2017, 2018 and 2019 as one of the best Italian companies in the "Champions" survey conducted by ItalyPost for the prestigious newspaper column Corriere della Sera Economy, which underlined its growth model based on research, innovation and teamwork.

With a growing team of over 60 cycling enthusiasts including engineers, technicians, designers and marketers, in addition to many local subcontractors, Elite is always innovating, inspired by and supporting the world’s greatest riders and everyone who loves to ride with its comprehensive range of home trainers, products and technologies for indoor and outdoor cycling.

Created in the heart of Italy and located inside the historic furnace of Fontaniva, 60 km from Venice, Elite’s award winning designs are locally manufactured, but we actually sell our products in over 70 countries worldwide in Europe, North America, South America and Asia.

From water bottles and bottle cages, indoor trainers and rollers with unparalleled levels of realism, Elite’s vision is to enhance cyclists’ indoor and outdoor riding experience.

Elite is an official supplier to the biggest number of WorldTour teams and cycling legends who use in their races and training camps the whole range of water bottles, bottle cages, home trainers, indoor training accessories, bike maintenance tools and the Ozone line of pre-race and after-race oils and creams for massage.

Design and technology are two key aspects of Elite’s Made in Italy work, and this includes the Fuoripista brand, one of Elite’s many projects that aims to combine sports with a sophisticated design approach. ELITE in cooperation with has created Fuoripista brand: it's a different take - hence the name Fuoripista - on sports activities, that suggests a lifestyle concept not just for athleticism but also introducing beauty, elegance and formal simplicity values, all connected to Elite's consolidated experience.

The Fuoripista brand will encompass a collection of exclusive creations and "athleisure" that add to the performance to make it ergonomic, acoustic and emotional: training tools turn into "experiential" products that fit right into our daily lives.

Fuoripista Bike is the first product of Elite's new brand.