Elite's brand launched with Adriano Design: a different approach - hence the name Fuoripista - on sports activities. It suggests a lifestyle concept introducing beauty, elegance and formal simplicity values, all connected to Elite's experience.
Founded in 1979, Elite is one of the biggest players in the world in home trainers and indoor cycling technologies market. It's a company made of cycling enthusiasts so every product is carefully designed by an in-house team of researchers for pro cyclists to test it.
Research and innovation are the core of brothers Davide and Gabriele Adriano’s design philosophy: to date, more than 50 patents are registered all over the world – the expression of the multidisciplinary and experimental approach of their philosophy, which is not just focused on formal design but on the importance of technological and typological product evolution in the design industry. Founded in 1979, the studio lists collaborations with a slew of important players across different fields, from big corporations to small and medium sized enterprises, and startups that created products recipient of many international awards, such as the Compasso d'Oro, and are part of the most prestigious collections of design museums.
Fuoripista Bike is the first product of this new brand. It's an indoor training Stationary Bike that becomes a scupltural element with its elegant and iconic image, proposing a totally new design compared to the typical formalities of sports equipment. Fuoripista Bike speaks a new wellness and exercise language, inserting performance values into a sophisticated design approach with a strong aesthetic appeal.
Fuoripista Bike
Tuo interactive hometrainer
Mia bottle
Mia Thermo bottle
Rizer and Training Desk
Fuoripista Bike
