Poltronova

Despite being an outsider, Poltronova in fact played a key role in an epochal revolution.

Based in provincial Tuscany, where the mass production of objects and furniture was virtually unknown, Poltronova rode the wave of rebellion that was breaking onto the international style scene. Under Ettore Sottsass' artistic direction from 1957 to 1974, Poltronova laid the groundwork for postmodernism applied to objects for everyday use. The result was iconic products like the Joe armchair, the Ultrafragola lamp/mirror, the Superonda modular sofa and the Mies chair. And although they were created in a certain sense for fun, all these products are still in production as singular and offbeat centrepieces for domestic settings.

Since 2005, the Centro Studi Poltronova per il Design, thanks to the CEO Roberta Meloni and under the dedicated and a team of various dedicated and passionate professional figures, has on the one hand continued the production of what is considerate one of the most prestigious “Made in Italy" brands, keeping alive its unusual identity made up of fantastic objects handcrafted from high quality materials, and, on the other hand, spreads its vision through careful research that starts from the historical archive and spreads narrative through exhibitions, events and dedicated editorial products.