BRAND PAGE

Veneta Cucine

Veneta Cucine is a family-run company which was founded more than half a century ago and over the years has steadily grown from a small local enterprise into a major multinational group. Today it is Italy's most important manufacturer of kitchen furniture.

An excellent example of top-class Italian industry which expanded over the years thanks to the vision of its founder, still at the helm of the company, now been joined by his three children. The company's business model has evolved from an entrepreneurial activity into a managerial structure which includes a team of managers who have been designated to take responsibility for different areas.

Veneta Cucine, an industrial excellence with over 50 years of history

The company was founded in 1967 in the province of Treviso, and in 1978 changed its name to Veneta Cucine Spa. The Group's production facilities comprise a total of 120,000 m2 of industrial buildings, divided between the plant in Biancade (TV) which includes administrative offices and a production facility, the wood finishing plant in Codissago - Longarone (BL) and the one in San Biagio di Callalta (TV) dedicated to Caranto products. The Group employees a staff of more than 800, whose task is to design, produce, manage and distribute 10 systems and 40 models based on 5 different structures, with 300 combinations of colours and materials. This makes it possible to choose from an infinite number of customized versions and to market no less than 90,000 kitchen systems each year.

Veneta Cucine mission: to produce kitchens by making a craftsman's expertise available to new trends and to render design an accessible value.

In recent years, the way we experience the home environment, and the kitchen in particular, has changed greatly. Today we are accustomed to managing space in a more multi-faceted, flexible way, with needs that can change depending on individuals and the time of day. At Veneta Cucine we have carefully observed these changes; we have studied and analysed them and arrived at a design solution that accommodates and supports them: kitchens designed and built for the people who use them – every day, several times a day – live in them and love them.

Iconica — The kitchen forms the centre around which the entire space is developed. Full height units and
wall units take on the materials and style motifs of the living area. New Living visually connects
environments by facilitating connection and sociability. The alternation of closed and open
spaces creates movement, metre and rhythm. The kitchen becomes an environment where new
relationships can be created between places and moments in life.

Ri-flex — An augmented kitchen can also blend in and let the arrangement of the volumes be guided by
the space in which it is placed. Here the full height units create a play on consistency with the
wall, interrupted by the glass doors on the tall units, which alternate with the closed spaces
establishing a rhythm. The island takes centre stage in this ensemble and forms a visual point of
rupture between the left and right sides. The breakfast bar with Rock support provides a space
for either work or study or for sharing.

lounge — A kitchen that expands its functions, shaping new environments in response to new living
habits. The two full height units designed to provide storage architecturally structure the space,
separating conventional cooking operations from the area intended for study or smart working.
The use of two colours establishes a visual dialectic between the different parts, with a lighter
coloured core that seems to expand into the darker “augmented” areas. The tall units extending
to the floor enable space to be fully utilised.

Stat-Time — Volumes and functions organised with a view to creating the broadest opportunities for
sharing, with the possibility of being able to simultaneously use the areas designated for
washing and cooking food and those set aside for preparation and eating. More opportunities
to meet up, more value for times spent together. Rovere Coloniale is a decoration, while the
Nero Soft colour establishes visual rapports between the various parts for an outstandingly
seamless result.

Convivio — An arrangement dominated by wall-mounted tall units, whose compact volumes evoke classic
wood panelling and its ability to furnish and warm a room. The kitchen storage elements seem
to disappear only to reappear as and when needed. In contrast, the cooking area is brought to
the centre, achieving a harmonious balance between decoration and functionality. The full
height units are stunning, thanks to the Walkin tall unit, which carves out a storage space in all
its various configurations.

LIKE — An arrangement designed for compact and discerning living environments where every
centimetre of space needs to be meticulously optimised. The tall units conceal the laundry area
and a 75 cm width fridge, a way to create completely multi-functional elements. A compact
space that is distinctive in style.

Start-Time — The classic corner kitchen reinterpreted in a way that responds to more fluid and contemporary
life situations. The arrangement follows the architecture of the room thereby providing
everything needed in a small space. Three blocks, separated by their position and colour, find a
connection in the wood panelling, which brings them together and creates harmony.

Memory — A traditional style kitchen where the underlying theme is decoration. The door with its shaped
frame and central panel is utilised only in the areas associated with cooking and storage,
providing a solution that is formal and at the same time functional. The sharing space is split
into two: a breakfast bar next to the cooking area, which allows for interaction between those
preparing and those consuming meals, and a table placed further away for more relaxed
socialising.

Iconica proposes a new aesthetic vision and a break away from classic arrangements through the absence of the upper profile on the base units and the use of a system of alignments that goes beyond conventional design thinking.

A new representation, made possible by the use of the opening profile at mid level only, which offers a seamless vision between the worktop and front, and the drawers which, arranged in a staggered pattern or made from different materials and finishes, create new volumes and generate unlimited aesthetic variations.

WHAT IS CARANTO?

Caranto is a new range of products designed to make your kitchen even more personal. Caranto is synonymous with elegant design and superb quality, especially as regards technical worktops, and each and every different model is built to the most exacting standards of quality and design. The wide range of finishes, both in quartz and in ceramic stoneware, offers an infinity of combinations.