SOHO/electrical
Category: Radiators
SOHO, a best seller that was conceived through the partnership with Ludovica+Roberto Palomba in 2008 with the idea of redesigning a shape consolidated by tradition, making it current and captivating, is available in a different version.
Tubes, attentive to the market and always ready to look out for new solutions, has extended its range to make this aluminium radiator recyclable, with a linear shape that rhythmically articulates the space where it is installed, being even more versatile and suitable to all environments.
In 2020 SOHO/electrical came to life, a minimalist and elegant radiator with high energy efficiency and really smart technology.
Only apparently identical to its previous versions, the great change to SOHO/electrical is therefore only in its most important aspect: its use.
SOHO/electrical
Ludovica+Roberto Palomba
Aluminium
electric, vertical
2020
A Boutique Hotel, an elegant and welcoming place, is the chosen backdrop for the story of SOHO/electrical and the latest novelties by Tubes and it enhances its aesthetics, functionality and versatility. Art direction: Studio MILO / Production: Diorama.eu