Newmuseum(s). Stories of company archives and museums, Francesca Molteni, 2018

Pavilion 2 and 4 - Arena

in collaboration with Milano Design Film Festival

The film talks about corporate archives and museums and their characteristics in order to understand how a company archive/museum should be set up today, what values it should transmit, what tools and language it should use so as to appeal to a modern, international public. It collects experiences from museum directors, curators, as well as architects, artists, musicians who have taken part in innovative projects for corporate museums through the use of different expressive languages. With the special participation of Toni Servillo, the script by Cristiana Colli and the illustrations by Sarah Mazzetti, a visual artist.