Salone del Mobile.Riyadh
Salone Del Mobile.Milano is making its Middle East debut in Riyadh. Red in progress. Salone del Mobile.Milano meets Riyadh will transform the King Abdullah Financial District into a stage for design, dialogue and business exchange from 26 to 28 November 2025, Featuring more than 35 renowned Italian brands and laying the cornerstone for the landmark 2026 edition.
Delivered in strategic partnership with the Architecture and Design Commission of Saudi Arabia’s Ministry of Culture, the event reflects the Kingdom’s cultural vision and design ambitions. Beyond the exhibition, the event will feature a dedicated B2B platform connecting Italian companies with Saudi buyers contractors, developers and architects; an engaging cultural program of talks and masterclasses to foster cultural dialogue curated by Annalisa Rosso, Editorial Director & Cultural Events Advisor Salone del Mobile.Milano; a landmark site-specific installation that will embody the creative theme Red in progress.
The event is supported by the institutional partners that accompany the Salone in its international activities, including the Italian Ministry of Foreign Affairs and International Cooperation (MAECI) and the Italian Trade Agency (ITA), underscoring a shared commitment to promoting Italian design worldwide and strengthening cultural and economic ties with Saudi Arabia.
The focus is business-first: fostering exclusive meetings between Italian brands and Saudi decision-makers, raising the quality of interiors in large developments, and opening dialogue that blends culture with results.
A dedicated Business Lounge by Lissoni & Partners, site visits to giga-projects and business-related presentations will drive synergies, innovation and sustainable partnerships in line with Vision 2030.
A scenographic installation by Giò Forma will imprint the space in red, showcasing Italian furnishings, lighting and surfaces while a modular scaffolding draped in red fabric transforms the construction site into a cultural platform with forums and masterclasses. Alongside, a Lifestyle Area with KAFD retailer’s plus Italian and Saudi F&B brands will celebrate conviviality and the rituals of Italian living.
Alongside the main showcase, the Ministry of Culture will present work by local designers in collaboration with leading universities, while the Architecture and Design Commission will highlight key projects across the Kingdom, including the Designed in Saudi initiative, positioning Saudi Arabia as a global design destination.
Red in progress. Salone del Mobile.Milano meets Riyadh è promosso in collaborazione e con il sostegno dei partner istituzionali che affiancano il Salone nelle attività internazionali — MAECI – Ministero degli Affari Esteri e della Cooperazione Internazionale e ICE — a conferma dell’impegno congiunto nel promuovere all’estero il sistema del progetto e del design italiano e nel favorire relazioni economiche e culturali tra Italia e Arabia Saudita.
Accanto al palinsesto professionale, un’area dedicata al Lifestyle, in collaborazione con i retailer del KAFD e brand food & beverage italiani e sauditi: la Financial Plaza ospiterà momenti di convivialità che raccontano i rituali del vivere all’italiana pensati come spazi di relazione tra i partecipanti. Nello spazio del Ministero della Cultura saudita verranno presentati i lavori dei designer locali in collaborazione con le principali università del Regno; l’area dell’Architecture & Design Commission ospiterà “Designed in Saudi”, iniziativa della Commissione pensata per far crescere l’ecosistema locale.
Aziende espositrici:
Alchymia, Argenteria Schiavon, Arper, Artemide, Bonaldo, Calligaris, Cassina, Citco, Desiree, DGA, Edra, Fantoni, Florim, Foscarini, Gessi, Giorgetti, Guzzini & Fontana Projects, Henry Glass, La Palma, Lema, Listone Giordano, Living Divani, Loloey, Minotti, Molteni&C, Nardi, Natuzzi Italia, Officina della Scala, Pinetti, Poliform, Porro, Rugiano, Technogym, Venini, Villari, Visionnaire
Dove & Quando
Red in progress. Salone del Mobile.Milano meets Riyadh
King Abdullah Financial District, Riyadh
26 — 28 Novembre 2025
Ingresso su registrazione
Partner Strategico
Commissione per l’Architettura e il Design del Ministero della Cultura saudita
Con il supporto di
MAECI – Ministero degli Affari Esteri e della Cooperazione Internazionale
ICE – Agenzia per la promozione all'estero e l'internazionalizzazione delle imprese italiane
Partner Strategico
