Stories Edra: two icons, two anniversaries Add to bookmarks Getsuen, Flower Collection Edra is celebrating the 20th anniversary of Flap, the sofa designed by Francesco Binfaré, and the 30th anniversary of the Flower collection by the Japanese designer Masanori Umeda. An innovative, independent spirit, a dreamer - but with its feet firmly planted on the ground when it comes to research, functionality and comfort, Edra is a typically Italian company – Tuscan, to be precise – with its roots in the traditional woodworking area of Perignano. Set up by Valerio and Monica Mazzei in 1987, it has continued to produce collections and iconic pieces that “live” not just in private houses but also in museums and permanent collections all over the world. Right from the start, Edra’s approach to design and manufacturing has been original, unafraid of taking new directions and deliberately timeless, in an approach in which the distinction between old and new has no meaning, while experimentation, materials research and a skilful mix of technology and top quality manual craftsmanship are fundamental. As is their relationship with designers who all, whether famous or budding, find themselves “adopted” by the Mazzei family and encouraged to imagine not the impossible but that Great Beauty that the company then ensures becomes a reality. This is how the two icons, the Flap sofa by Francesco Binfaré and the Flower collection by the Japanese designer Masanori Umeda, came into being. They are unique objects, in terms of both conception and creation, capturing a spirit of surprise and fun, but most of all they are comfortable, welcoming, reassuring and adaptable to the different demands that arise over the day. Francesco Binfarè - Flap Twenty years ago, Flap came to the designer in a dream, in the guise of a wavy red expanse from which a sinuous form emerged after incessant dark rain, which he called the Langue Rouge. A totally original type of sofa, a mere fourteen centimetres deep, Flap is synonymous with versatility, providing a new take on the “leisure” chair, with a variety of performance and comfort options. The sleek lines of the upholstered base support nine reclining sections that can be used as backrests, armrests, headrests, chairs, leg rests or footrests. Conviviality was another consideration. The collection consists of a daybed for two, a single or double chaise longue and a three/four/five-seater sofa with a tall backrest, All the models have been designed to promote conversation and socialising and can be turned into informal seating, chairs for reading, working or sleeping, responding to cultural and social changes and our new relational habits with a multitude of possible uses. Masanori Umeda - Flower While many Edra products are small, ironic and thought-up outside the box, the Flower Collection, inspired by the Chinese five-petalled blue Kikyo flower, is the epitome of lyrical, delicate theatricality. The collection includes the Getsuen (literally, garden under a full moon), the great lily with pointed petals, and the Rose Chair, a rose-shaped armchair. Monica Mazzei says that when Masanori Umeda – the Japanese artist who worked in the Castiglioni brothers’ studio and a prominent member of the Memphis Group – brought them a little box containing the maquette of a small lily-shaped armchair, it was love at first sight. The chairs in the collection are soft and welcoming, like masterpieces of haute couture. The Rose chair, the rose-shaped armchair, is made up of layers of individually upholstered petals, which are joined to the metal frame by small shaped wooden parts. The soft velvet covering mimics the seductive tactility of the real thing. The petals on the Getsuen chair, on the other hand, are also stuffed with polyurethane foam and covered with velvet, but rest on the ground on two small metal front legs and two small green back wheels, the same colour as the stem of the lily. Flap Flap - Photo by Mattia Aquila Flap Flap Flap Getsuen, Flower Collection Flower Collection Rose chair, Flower Collection Flowers Clearly objects such as these cannot be bracketed under any particular trend and are “disassociated” from any discussion on relationship between form and function. These are objects that have not become icons over time, they were born icons. Like the great divas of all time.
Stories 10 designer hotels to stay at during the 2025 Salone In partnership with MiCodmc, a selection of establishments ripe for discovery during the 63rd edition of the Salone del Mobile.Milano, from 8th to 13th April
Stories Italian buildings ripe for rediscovery From Milan to Turin by way of the Island of San Giorgio in Venice. A journey of discovery, taking in unique places that deserve to be visited at least once in a lifetime Serena Scarpello
Stories In memoriam: David Lynch The American director has left us at the age of 78. The Salone del Mobile.Milano had the honor of working with him during its 62nd edition, hosting his immersive installation titled “A Thinking Room”. An extraordinary journey into the depths of the mind and feelings. His vision will continue to be a source of inspiration.
