The flexible, professional evolution of Made in Italy in the kitchen

“We started working with Fabita three or four years ago, when CEO Stefano Molinelli asked if we’d be willing to join forces with his company, at that time essentially a subcontractor for induction hobs and range hoods,” Davide and Gabriele Adriano recall. “As sales grew, Molinelli decided to invest and expand the company’s reach by designing and selling Fabita-branded products. That’s how we embarked on this path together, especially in the induction sphere, an area for which only a few global players provide the technology, and in which the only differences between products are design and colour schemes.”

Adriano Design’s creative idea was to take these products apart and completely reverse engineer their technology. Their goal was to challenge the kitchen space by freeing the cooktop from its monolithic moorings, adding freedom of interpretation and action to the act of cooking in a compact product with minimal dimensions. A shift away from conceiving the kitchen space designed around well-defined appliances fosters the flexibility demanded by current consumption practices in the home, the office, at a B&B, in a hotel room, motorhome or on a boat.

“Observing today’s needs prompted us to change the intrinsic meaning of the cooktop as an object, from a functional rectangle made by brands that customers choose simply on performance, to a valuable piece of furniture,” explain the Adriano brothers. “We decided to rethink cooktop layout to give the product more flexibility. Current cooktops place burners so close together it’s often hard to handle multiple items of large cookware at the same time. Something that, in contrast, can nimbly be achieved with Ordine. This solution makes it possible to cook wherever’s most convenient, and if you move house, you just unplug Ordine, put it in a bag and take it along with you to your new home.”

From the beginning, public reception was great. “We were unsure how to display the new product.. We couldn’t work out how to ensure its functionality was understood. There was a risk people might mistake it for a stereo,” Gabriele and Davide Adriano recall. “We were wrong. People immediately got it. They appreciated it far more than we ever imagined. People perceived it for what it is: a functional, elastic solution in step with the times. Given the housing situation in major cities, rather than increasing square footage, it makes more sense and is more sustainable to better manage different parts of the home, safeguarding volume on the few square meters available from bulky appliances. When you buy a technological product, its value is not that greatly determined by the object’s function, it’s the square meter/cube it occupies,” the Adriano brothers remark.

From this perspective, Ordine offers high sustainable value. It can be used in multiple contexts, and it retains its functionality after moving house. “True sustainability aims for infinity, ensuring that a product is passed down from generation to generation. In addition to performing its function well, it creates an emotional response.”