Open. Hotel, tailor-made hospitality in Rimini

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open hotel, lago, salone milano, contract

Open. Hotel, photo courtesy

Designed by Arredato Contract Lab, a joint-venture between LAGO and MAD051, the hotel appeals to two clientele: business travellers, and guests who want a luxury and lifestyle stay. Daniele Lago tells us all about it

The hospitality industry is constantly evolving as users’ individual, social and cultural needs and expectations continue to change and grow. Concomitantly, designers’ goals are changing too. Open. Hotel, which opened recently in Rimini, is a new smart luxury concept conceived for guests who love details as much as high-quality amenities and relationships. Significantly, the project strikes a balance between two different approaches to contemporary hospitality: one dedicated to the workplace, the other to lifestyle, with a different mood expressed in each of the thirty-six rooms including three suites with wellness areas, in dialogue with geometric patchwork, refined surfaces and LAGO's design style.

open hotel, lago, salone milano, contract, facade — Open. Hotel, photo courtesy

Established in 2009 with Appartamento LAGO, over the past five years LAGO’s contract offshoot has rolled out a comprehensive hospitality, office and real estate offering. Nestling close to the beach, sea, and Romagna nightlife, Open. Hotel is one of Contract Lab’s most extensive contract projects to date, leveraging a design created by LAGO and MAD051 in partnership.

“For LAGO, where it currently accounts for around ten percent of sales, Contract is a natural extension of the home world. Our comprehensive product offering for every area of the home allows us to provide greater flexibility in our furnishings, adapting them to the needs of hotels, resorts, the office and real estate clients,” says Daniele Lago, CEO & Head of Design at LAGO Spa.

LAGO and MAD051’s Contract Lab joint-venture exists “to achieve a common goal: to provide our clients with a turnkey service not just for furniture and furnishings but a full range of complementary project realization solutions,” explains the CEO.

open hotel, lago, salone milano, contract, office — Open. Hotel, photo courtesy

Contract Lab’s management ensured that the hotel’s image would be defined through high-standard technical performance materials and a selection of functional furnishings like Air and Fluttua beds, combined with N.O.W. concealed closet storage solutions.

“We created Open Hotel in a joint approach with the owners to offer a new hospitality option on the Rimini waterfront,” says Daniele Lago. The new structure was conceived from the outset with a dual function: to respond to seaside tourism demand and cater to business travellers’ needs, providing year-round accommodation with spaces and amenities specially targeted for professionals.

The hotel’s focal point, its lobby, offers a visual and tactile access pathway in century-old wildwood, a stylistic signature that connects the reception, bar area and breakfast room. Dedicated coworking spaces encourage concentration and collaboration, ensuring maximum privacy in an interior that fosters well-being through materials selected by MAD051 Materials and the lightness of LAGO furnishings.

“As tourism changes, spaces increasingly need to adapt to guests’ needs,” Lago explains. “We are creating increasingly hybrid accommodation, combining work and leisure, coworking areas and relaxation zones. Hotel guests today seek innovation, comfort, and experiences. I believe it is essential to offer dedicated coworking areas, and even more important to make them functional and beautiful to look at and experience.”

open hotel, lago, salone milano, contract, suite — Open. Hotel, photo courtesy

As the CEO of the Padua-based company tells us, opening up to the contract world and pursuing a lean management-based production model has raised the brand’s visibility, driven by a mix of tailor-made design and a variety of products in the catalogue that help make brands identifiable.

“LAGO contract clients benefit from a turnkey service that combines studying the interior with communication, including marketing initiatives conceived to promote and enhance the project, leveraging the visibility of a brand that relies on a community of over 25 million people,” the CEO explains.

When we enquire about new markets and countries of interest, he replies, “Our journey began in Italy, where we have been involved in countless projects up and down the country. Looking internationally, America is without doubt a major market for us, but we also work on a number of European and Southeast Asian markets, especially in leisure.”