Stories Poliform and Paolo Roversi, beating new paths together. Starting from this book. Text by Patrizia Malfatti Add to bookmarks Still frame from the video by Federico Floriani Looking through the eyes of others. To celebrate its 50th anniversary, the legendary Brianza-based company gifts itself a photographic book by one of the masters of fashion. A commemorative publication and, above all, an art photography book. Specially designed for Poliform's 50th anniversary, celebrated in 2020. The story of a family, a territory, a company that has become a byword for elegance and quality throughout the world, bringing the ancient craftsmanship tradition of Brianza into modernity. Photographs by Paolo Roversi, one of the most internationally celebrated Italian artists in the field of fashion, who finds himself here for the first time with pieces of furniture on the other side of his lens. Each photograph becomes a portrait. That of a sofa, an armchair or a bed. The subject-object is the centre of the world. The images detach the subject from its surroundings in order to sublimate it, in search of beauty. They remove its mask, extract its soul, to reveal something more intense and exciting. With distinctive framing, blurred or out-of-focus shots hint at interminable freedom, the alter ego of creativity in these collections. The use of a torch – Roversi's distinctive signature technique – lends fresh new brushstrokes of light. And light, together with the time and space of the title, are the coordinates at the crossroads of true artistic essence, be it of an image or a design piece. Video by Federico Floriani TITLE: Poliform: Time, Light, Space by Paolo Roversi curated by Paola Bardelli Nonino PUBLISHED BY: Rizzoli PUBLISHED: 2020 PAGES: 112
Stories 10 designer hotels to stay at during the 2025 Salone In partnership with MiCodmc, a selection of establishments ripe for discovery during the 63rd edition of the Salone del Mobile.Milano, from 8th to 13th April
Stories Italian buildings ripe for rediscovery From Milan to Turin by way of the Island of San Giorgio in Venice. A journey of discovery, taking in unique places that deserve to be visited at least once in a lifetime Serena Scarpello
Stories In memoriam: David Lynch The American director has left us at the age of 78. The Salone del Mobile.Milano had the honor of working with him during its 62nd edition, hosting his immersive installation titled “A Thinking Room”. An extraordinary journey into the depths of the mind and feelings. His vision will continue to be a source of inspiration.