Zhang Lei

Zhang Lei is using contemporary design language to redefine traditional materials and handicrafts. Co-founded the non-profit organization róng design library and  PINWU Studio with Christoph John and Jovana Zhang, led systematic study of the material system of traditional Chinese handicrafts, and promoted contemporary design applying traditional materials.  15 years ago , they met in Milan SaloneSatellite Exhibition. And then came to Hangzhou China in 2010 to make in-depth research of Chinese traditional handicrafts and to translate them through designs in their own ways.

Róng Design Library is a non-profit organization and the first library in China focusing on traditional handcrafts and materials.The core mission is to preserve the knowledge of Chinese traditional crafts and related materials. Furthermore, it offers a platform to deconstruct crafts, analyze materials and creating contemporary designs. Programs such as RONG Design Exhibition, Guest Designer Project and others were launched to share our vision to the public and among other creatives.

PINWU Design Studio focus on the deconstruction of Chinese traditional handicrafts and materials, which they apply in art installation, concept furniture, space design, product design, visual communication, exhibit design, brand strategy and beyond.The mission of PINWU Design Studio is to challenge the traditional design language and to create contemporary design works based on the deconstruction of Chinese traditional handicrafts and materials, which we call “FUTURE TRADITION”.