BRAND PAGE

Elica

Ordinary is not for us.

The key to evolution is breaking rules, going beyond standards and letting go of outdated ideas.
Now is the time to be extraordinary.

The Elica stand.

Our stand opens with an installation featuring multiple propellers: a metaphor that serves as a reminder of the company's roots. Air is the common thread running through every room, where every aspect of the visitor experience evokes the extraordinary nature of Elica.

Calvi & Brambilla and partners.

Since 2006, Fabio Calvi and Paolo Brambilla have worked together, specialising in interior design, exhibition design, and product design. Their approach is inspired by the great masters of Italian design, capable of working on different scales, bringing life to projects laden with subtle irony but always grounded on functional purpose.

Lo stand Elica. — Milano Design Week 16-21 April 2024

EuroCucina

Hall 02, stand B02 A03

Lhov

The shape of Extraordinary. The home appliance that didn't exist. Now it does. Oven, hob, kitchen hood: finally together, ready to revolutionise your cooking experience. You decide what to make, it does the rest - for the first time ever.

Extraordinary Cooking.

Elica's innovative products like the NikolaTesla extractor hobs, ovens, induction hobs, and wine coolers bring innovation, cutting-edge features, and exceptional design into the kitchen. And so, cooking becomes extraordinary.

FuoriSalone, Palazzo Litta
Visit us - Corso Magenta 24, Milano

Straordinaria

Air and warmth come together in an ethereal space in the heart of Palazzo Litta. Elica, along with Fondazione Ermanno Casoli, challenges the ordinary through the visionary project of the Japanese design studio we+, founded by Toshiya Hayashi and Hokuto Ando in 2013.

Inspired by the lightness of clouds, the artwork creates a continuous flow of hues evoking air and warmth – two natural elements that make up a significant part of Elica’s identity - in which creativity and innovation combine in the pursuit of beauty.

we+

“We have been inspired by natural elements, the venue and the concept of "Straordinaria" to give birth to an installation where nature, beauty and color blend together to offer visitors a sensory journey around ‘air’. The true essence of the brand has guided us in the search for an authentic interpretation of its values. The ’ relation’ and ‘contact’ with shapes, materials, hues and depth allow visitors to enjoy a special connection with elements.”