Family Style with Sophia Roe and Studio DRIFT

The American magazine Family Style – unveiling at EuroCucina its debut issue, expected to be released in the summer – shows how foods can be “Objects of Affection” with chef, food editor and James Beard Award-winner Sophia Roe, and the founders of the Amsterdam design studio DRIFT, Lonneke Gordijn and Ralph Nauta. The project was born from a custom menu created for the magazine by the famous Argentine chef Francis Mallmann (owner of nine restaurants around the world, successful book author, influencer with over 1.2 million Instagram followers, and leading expert in the world of open flame cuisine). Sophia Roe will cook her own personal version of his dishes with a surreal aesthetic, at the same time exploring the ancestral relationship that binds us to food and its preparation. Family Style has then entrusted DRIFT studio with the design of an original artwork for the limited-edition cover of its first issue: the Dutch designers will create it tying in with their latest research project on materialism, which analyzes the way in which people interact with everyday manmade objects. Mundane products such as cars, pencils or watches are reduced to the raw materials they are made of and then displayed in the form of rectangular blocks.

The taste experience by Sophia Roe will focus on breadmaking. Growing up without inheriting any family or local traditions related to food, she has turned her work into a pilgrimage devoted to strengthening her sense of family, tradition and belonging. It is through the process of making bread that she finally found a purpose. Her approach to the simplest of foods now entails dozens of different doughs, techniques, mixtures and tools, thus representing her profound respect and unshakable belief that, if united in harmony, we too can be the “ingredients” of a single family.

9.30am – 12.00-noon: Breadmaking
12:30pm – 2:30pm: Breadmaking
2:30pm – 3:00pm: Presentation of Family Style with Sophia Roe and Joshua Glass 
3:30pm – 6:30pm: Breadmaking

Family Style is a new arts and style journal at the intersection of food and culture. Founded in New York and created by journalists from around the world who have worked at the United Nations, Vogue, and The New York Times, the quarterly magazine showcases unique and compelling culinary experiences.

Food Design Arena, Pavilions 2 - 4